| |
Added Value
|
|
|
 Back
 GotoIndex
|
| |
|
Any benefit a web site provides its
visitors, that goes beyond providing
them with basic information.
|
|
|
A Customer Retention
 concept
|
Visitors to your Web site want and expect
something for free. They are more likely
to buy from your site if they also get the
feeling that they are getting added value
via the free items. Free items may include
anything from articles, tips, newsletters,
product samples and trial versions of software.
 Read about
this concept in the article : Three
Major Considerations for Customer Retention
| |
Alt Tag
|
|
|
Back
GotoIndex
|
| |
|
An HTML tag to facilitate the display
of alternative text to the images
displayed on web pages.
|
|
|
A Web Promotion concept
|
The text has two main uses. It helps the
visually impaired e.g. there are devices
which can read out the text to them. Secondly,
it is common for people to opt not to download
images on Web pages (to increase their surfing
speed). This is included as a Web Promotion
concept because some search engines rank
pages according to the alternative text.
The WebPosition
Gold product will help you optimise
your "alt text".
Read about
this concept in the article : Principles
of Good Website Design
| |
Auto-Responder
|
|
|
Back
GotoIndex
|
| |
|
An email address that automatically
sends out a predefined message from
the mail server to the sender. This
mechanism provides almost instant
despatch of information to those who
request it.
|
|
|
A Web Promotion and Customer Retention
concept
|
The best auto-responders such as AWeber
include follow-up facilities, thus saving
you a lot of time and maximising your marketing
efforts.
Also commonly known as : mailbot, infobot
| |
Associations
|
|
|
Back
GotoIndex
|
| |
|
Joining a recognised webmaster's
association is an ideal way of adding
prestige to your website.
|
|
|
A Web Promotion concept
|
Such an association is the International
Association of Webmasters and Designers.
They also provide you with free membership
of a Banner Exchange program and Link Exchange
Program, free advertising (and more) when
you join.
| |
Award Schemes
|
|
|
Back
GotoIndex
|
| |
|
There are numerous sites where you
can nominate your website for an award.
This is an excellent way of grabbing
your visitors' attention.
|
|
|
A Web Promotion resource
|
Here is a sample of links for award sites
and/or award programs : Award
It!, CIO
Magazine Award Programs, WebbieWorld,
Award
Sites, The
Webby Awards, The
International Web Page Awards, Best
Of The Web Awards, Golden
Web Awards, Maestro
Awards
|
).