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Direct
Email |
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Email directed to individuals who
have opted to
see it and are members of your targetted
audience.
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A Web Promotion
 concept
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Conducting your marketing campaign via
email is not too dissimilar from mail marketing,
but has the advantages that it is relatively
inexpensive, fast, interactive, scaleable
and can to a large extent be automated.
The challenges are similar - how to convince
customers to open your message and not consign
it to the bin. Perhaps they are even more
likely to do so given that email users are
now receiving tens of thousands of marketing
messages over the course of a year. Spamming
is also a blight on the Internet.
Also see : opt-in
e-mail
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Doorway
Pages |
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A page that forms an entry point
to your web site and has been optimised
to rank well with a specific search
engine for particular sets of keywords.
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A Web Promotion and Customer Retention
resource
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Doorway pages are likely to get your site
penalised
with the search engines. This is because
they have the reputation of duplicating
content (i.e. one typically creates multiple
versions, slightly different for each search
engine). They also tend not to be integrated
with the rest of a website, serve no purpose
in their own right apart from attempting
to raise a site's rankings and thus contribute
to cluttering up the web servers. They are
often associated with Web
Position Gold, however Alcander recognises
that the latter product can be used just
as easily to create information
pages which rank well for particular
keywords, but are integral to a site and
provide valuable content.
 Read about
this concept in the article : Why
Submitting Your Pages To Loads of Search
Engines Is Not Enough.
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