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FAQ
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Frequently Asked Questions : It is
recommended that answers to common
questions can be found on a web site.
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A Customer Retention
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A FAQ section can be populated as webmasters
come across common questions and be set
up to take the pressure off responding to
e-mails. This leaves webmasters more time
to maintain the web site. Even if the answers
appear elsewhere on the site, it is good
practice to have the questions and answers
in one look up list.
Webmasters may also wish to set up a database
of FAQs.
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Feedback
Form |
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An HTML form which visitors complete
to send data to the webmaster (via
an embedded email application)
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A Customer Retention
concept
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A basic feedback form is easy to include
on a page and enables acquiring more data
from the customer than just their email
address. A good feedback application called
form2mail
is included in our Webmasters
Resources section.
 Read about
this concept in the article : Three
Major Considerations for Customer Retention
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Follow-ups
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Consistent and timely follow-ups
to newsletters, customers feedback
etc.
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A Web Promotion and Customer Retention
concept
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It is a tendancy with us all to put things
off as long as we can. No matter how interested
we are in something brought to our attention
perhaps via a direct e-mail it may get put
to one side. By following up a newsletter
or email appropriately, the chance of completing
a sale is vastly increased. There are some
excellent automated means of doing this
such as AWeber's autoresponder .
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Forum
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An online community where visitors
may read and post messages on a subject
of common interest.
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A Web Promotion and Customer Retention
resource
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A good forum supports threaded discussions
i.e. the history of postings (original message
and replies) is maintained. Carefully thought
out categories and subjects encourages quality
contributions and helps the webmaster gain
an insight into the kind of visitors to
the site and their various needs. Inclusion
of a forum is also an excellent way of encouraging
visitors to spend time on a site and come
back on a regular basis. See an example
of a specialist forum on this site!
Please feel free to contribute.
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