Rather than risk getting a website penalised
by developing doorway
pages, information pages are pages which
the search engines like and do not clutter
up servers because they are not duplicated.
Instead, they contain unique, useful information
and are well integrated (i.e. easily reachable
via hyperlinks from the main pages of the
site). They are optimised
for quality keywords (perhaps chosen by
using the Wordtracker
service) to perform well with one of
the main search engines. A recommended way
of optimising
them would be to pass them through Web
Position Gold's Pagecheck tool. All
the pages on a good quality web site would
be information pages. Tip : If you optimise
your pages for Google, your pages will still
be well optimised
for all the other main search engines. Most
traffic originating from search engines
will come from Google anyway. You will not
lose out by not having variants of your
pages for different search engines.
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Invisible
Web |
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 Back
 GotoIndex
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The part of the Web not indexed by
the search engines.
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A Web Promotion  concept
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It is not practical for the search engines
to index all pages on the Web. The so-called
invisible web is still visited by surfers
and consists largely of dynamic pages i.e.
pages from database-driven sites.
Compare this term to "Surface Web"
which is the reachable part of the Web,
mainly consisting of static pages.
There are solutions available to enable
dynamic pages to get indexed. Here is a
look-up table which we have organised
according to the architecture that is utilised
:
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). 
)
is used to highlight articles (listed
after the definition) where the
term or concept is written about
in context.