Key terms and concepts are marked with 1 to 3 key symbols () according to their significance in a general web promotion strategy, as judged by us. Similarly, terms and concepts which we consider should be avoided are marked with one or more 'thumbs down' symbols ( ). This Knowledge Base supplements the main Web Promotion and Customer Retention articles. Use to return to the previous page and to go to the KnowledgeBase index page. The booklet symbol () is used to highlight articles (listed after the definition) where the term or concept is written about in context.

	Keyword				Back          GotoIndex
		Words or phrases used to perform a search via search engines.			A Web Promotion concept

People searching for information on the Internet, will typically enter one or more keywords on the search page. When optimising a site for the search engines, you have to predict the keywords that you think their potential visitors might use when looking for their subject matter. And then there is the difficulty of avoiding choosing keywords which are too popular or too niche. Too popular and you are up against hefty competition, too niche and few people will find your web site. Fortunately Overture's (free) keyword suggestion service is at hand. Or, for greater accuracy and more extensive analysis, Alcander can thoroughly recommend the WordTracker service.
Associated Articles : Why Submitting to Loads of Search Engines is not Enough
Related terms and concepts : Keyword Density
Associated Webmasters Resources : WordTracker

	Keyword Density				Back          GotoIndex
		The ratio of a keyword or keyphrase to the word depth (number of words on the page).			A Web Promotion concept

In order to achieve high search engine ranking, your pages need to maintain optimimum keyword density. Keyword density is critical to successful search engine optimisation. To rank highly, your keyword density must be moderate. Too low and the relevancy is correspondingly low. Too high and search engines may penalise you. A density of 1% to 7% is generally considered good, though it varies from search engine to search engine. If you use Webposition Gold to optimise your information pages, then the product will greatly assist you in this regard.