Key terms and concepts are marked with 1 to 3 key symbols () according to their significance in a general web promotion strategy, as judged by us. Similarly, terms and concepts which we consider should be avoided are marked with one or more 'thumbs down' symbols ( ). This Knowledge Base supplements the main Web Promotion and Customer Retention articles. Use to return to the previous page and to go to the KnowledgeBase index page. The booklet symbol () is used to highlight articles (listed after the definition) where the term or concept is written about in context.

	Newsgroup				Back          GotoIndex
		A collection of notes and messages posted on the Usenet on a particular subject.			A Web Promotion concept

As long as you don't spam the newsgroup by blatting it with adverts for your website, posting a message that complies with the Netiquette for newsgroups is a perfectly legitimate and very effective way of getting your business noticed. The best way is to look to see how you can make a positive contribution to the notes being posted. Look for questions which relate to your business which you can answer, post your contribution and add your signature which will include your URL.

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		Any benefit a web site provides its visitors, that goes beyond providing them with basic information.			A Web Promotion concept

Such information includes that sometimes used by search engine spiders when indexing web pages, such as keywords. However, many of the major search engines such as Google will ignore your meta-tags almost entirely. There is at least one exception, namely Yahoo. Because Yahoo is a very important search engine, you are advised to pay attention to your meta keywords and meta description. Make them different and targeted for every page.
There are other kinds of information that can be embedded in Meta Tags (such as redirection to another URL and forced refreshes). The WebPosition Gold product will help you optimise your meta tags.

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		The promotion technique of nominating a website for an award.			A Web Promotion concept

There is a list of award scheme websites under the term Award. Trying to find an appropriate and reputable award to nominate yourself for may appear to be a daunting task, since there are so many awards to choose from. You need to check out the company who provide the award and make sure it is not some kind of ploy to tempt you to a website for an ulterior reason.
A reputable index of awards is Maestro Awards which also acts as a Web Ring