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Offline
Advertising |
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Promotion which is not done using
the Internet, hence without e-mail
or websites.
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A Web Promotion concept
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This does not mean computers need not be
involved e.g. for development of graphic
work, or printing. There are many offline
methods of advertising e.g. press releases,
business cards and conferences.
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Opt-In
Email |
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A technique of promoting a product
or service, via email, and only targetting
an audience who have specifically
registered their interest in the related
subject matter.
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A Web Promotion
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Opt-in email is a proven technique. It
involves obtaining an appropriate e-mail
list (the most cost effective way of doing
this is usually to rent one) and emailing
the recipients with your newsletter or ezine.
By only targetting people who have opted
to receive your subject matter you avoid
being responsible for spam, and you can
ensure a higher response rate. There are
many companies who provide an opt-in email
marketing service e.g. Email
Maestro ( a one-stop shop for permission
based double opt-in email marketing, email
list management, brokerage and delivery
services) and more are listed on List
Advertising.com
 Read
about this concept in the article : The
Most Highly Rated Techniques to Promote
your Site
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