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Safelist
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Safelists can be defined as a group
of individuals, who have opted in
to receive and send email messages
to like minded individuals. Members
of a safelist program are allowed
to send email to other members on
the list and have also agreed to receive
messages from other members.
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A Web Promotion
 concept
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A safelist differs from an opt-in
email list in that the latter is restricted
to individuals who have opted to receive
specific subject matter.
Example popular search engines are AltaVista,
AllTheWeb
and Google.
Apart from these popular search engines,
there are
·topical search engines(e.g. Scirus
for scientific information)
·news search engines (e.g. daypop
)
·multimedia search engines (e.g.
Altavista's
Image Search) and
·regional search engines (too numerous
to pick any particular one).
The best way of marketing your site is
to ensure your site is submitted to the
top search engines and, before you do, your
site is optimised
so that it will be found in the top few
results for certain keywords.
We have also included this concept as a
Customer Retention one because one way of
preventing your customers from leaving your
site is to allow them to search the web
via a feature included directly on your
site. An example of this is 'Add
AllTheWeb to your site'.
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). 
)
is used to highlight articles (listed
after the definition) where the
term or concept is written about
in context.