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Testimonials
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References to contented customers,
often including a quote from them
appraising your product or service.
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A Web Promotion and Customer Retention
 concept
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Including testimonials of your site is
an excellent way of convincing customers
that your particular product or service
has a record of success. If any of your
customers are well known names, then place
these testimonials first. You can also use
testimonials to high-light particular aspects
of your product, service or ways you conduct
your business and put them into context.
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). 
)
is used to highlight articles (listed
after the definition) where the
term or concept is written about
in context.