Key terms and concepts are marked with 1 to 3 key symbols () according to their significance in a general web promotion strategy, as judged by us. Similarly, terms and concepts which we consider should be avoided are marked with one or more 'thumbs down' symbols ( ). This Knowledge Base supplements the main Web Promotion and Customer Retention articles. Use to return to the previous page and to go to the KnowledgeBase index page. The booklet symbol () is used to highlight articles (listed after the definition) where the term or concept is written about in context.

	Web Rings				Back          GotoIndex
		A service whereby groups of Web sites sharing the same theme are linked together.			A Web Promotion concept

This facilitates (depending on how well the ring is set up) visitors reaching all sites more quickly and easily. These arrangements attract more visitors than the sum of visitors reaching the individual sites if they weren't members of a Web Ring. The Web Ring is managed by a Ring Master and he or she will usually endorse the member sites as being of superior quality. Web Rings vary in quality. The quality varies according to the strictness and efficiency of the ring master, and the subject matter that the ring specialises in.

Related information : On-line communities
Useful links : The WebRing Home Page

	Winning Awards				Back          GotoIndex
		Although no definition is necessary, winning a widely recognised award for a web site, and acquiring a link from the authority in question's own web site, is a highly effective way of promoting your site.			A Web Promotion concept

This is especially true if the award reflects your marketing strategy. For example, if the award is for superior graphics, then you will get a lot of traffic to check out your graphics but not necessarily to purchase anything from your site. But a "best Internet Banking site" award will undoubtedly bring visitors looking to invest or save on line.